Reels, Stories and Live streaming videos have increased in importance in the last 5 years, engaging and capturing customers’ imaginations across all social media platforms. Understanding what these different features mean for your lampshade-making business is all explained in today’s BEAM post, and we've shared our ideas on the type of content that we feel suits each medium, with the hope you’ll consider using these influential tools, as part of your social media strategy. Re

In today’s digital world, using social media for your business cannot be ignored. A crucial free marketing tool to get your lampshades noticed, social media allows you to engage with customers directly about your products, build a community and increase your revenue. In this BEAM post, we’ll share pointers and ideas for creating social media content and how you can make it work for your lampshade making business, however big or small. Why use social media for your business? T

Considered an essential part of digital marketing, understanding the basics of SEO keywords can really benefit your lampshade making business and increase your sales. From creating a list of keywords and highlighting free online tools, to exploring how to maximise product descriptions and website content, today's BEAM post is packed with information to take your online shop from invisible to visible. What is SEO? SEO stands for Search Engine Optimisation, which is a digital

Have you ever wanted to create your own online shop? Whether you're new to selling lampshades or are already selling via other online retail platforms, today's BEAM post explores three online eCommerce platforms and what they offer and includes pricing, domain names and what you’ll need to consider and prepare to show your lampshades at their best, before entering the world of being your own online shopkeeper! Choosing a Platform There are dozens of eCommerce platforms to cho